Blog and Email Marketing: How You Can Make These Online Tools Work For You
As the Internet threatens to eclipse the popularity of traditional media, online marketing has never been more relevant and useful to small and big businesses alike. Precisely for their ease of use and relatively low cost, Internet marketing venues such as blogs, social networking sites, enewsletters, affiliate marketing, and many more continue to thrive.
Though new online marketing tools keep popping up on a weekly basis, the most enduring ones seem to be blog marketing and email marketing. These have been around for a while now and have produced quality targeted traffic for websites and blogs.
Blog Marketing
This refers to the use of blogs to market products, services and ideas. As personal blogs can be about anything under the sun, the design and content of business-related blogs are focused on one subject matter. Businesses—from large corporations to single proprietorships—have caught on the blog fever. Blogs not only serve as next generation advertising and marketing tool--as feedback is immediate, they are also functioning as informal venues for better customer service. Here are some tips for your blog promotion to gather speed:
· Post away! Post 3 to 5 times a week, making sure each post is unique and has valuable info. If you have video or podcast entries you can submit these to Podcast or Vlog directories.
· Optimize your blog design, navigation and content. Make sure the look is consistent with your particular business. Research good keywords and integrate them in your content.
· Submit your blog and RSS feed to popular blog and RSS directories. RSS which stands for Really Simple Syndication are web feed formats used to publish regularly updated blog entries, news headlines, audio and video in a uniform format.
· Make comments and link to popular and authoritative blogs and websites related to your particular product or service.
· Spread the word by putting social sharing buttons on your blog posts—Tweeter, Facebook, Digg, MySpace, StumbleUpon, Delicious and Reddit. That way blog readers who like what they see can easily share it with others. Ergo, free promotion for you.
Email Marketing
Email is a powerful and flexible tool to market your products and services. You can communicate your message directly, customizing the content to fit specific varieties of customers and you can save on costs than you would with paper-based marketing. You’ll be helping to preserve the environment as well by ditching the paper.
With email marketing, delivery is immediate and direct—you can “push” the message to your particular target. Product awareness is stoked by video email marketing where you can put high-quality streaming video in your emails. If you are already buried in tasks, you can purchase email marketing software to automatically create, send and track your emails. To create an effective email marketing campaign, keep in mind the following tips:
· Keep the message short and direct. Longer than four paragraphs is too long. Introduce yourself, what you have to offer and outline how the customer can benefit from it. Use bullet points to emphasize your key messages.
· Link to your website and blog. This way, customers who are interested can click and be directed to your site or blog where they can learn more information.
· Follow up. Don’t wait for customers to contact you. You can follow up with another email or even a phone call. Just ask how and what time they prefer to be called.
At the end of the day, selecting what online marketing tools to use depends on your target market. The short history of Internet marketing however, specifically recognizes blog marketing and email marketing as the most effective tools so far. So kick start your own online marketing with these methods today!
Ludwina Dautovic is the director and founder of The Red Tent Woman, an organisation supporting women in small and home based businesses. They host networking events, offer business mentoring and provide online and offline resources. Ludwina specialises in low cost and innovative online marketing strategies such as email marketing and blog marketing. The Red Tent Woman is the 2008 MCEI National Marketing Award Winner for the ‘Women in Business’ Category.
If you are looking to start your own small business or have been struggling with your existing one, then go to www.theredtentwoman.com.au now and get your free gift valued at $97.
Ph:1300 799 491 E: ask@theredtentwoman.com.au W: www.redtentwoman.com.au
Posted by Ludwina Dautovic on 10th November, 2010 | Comments (2) | Trackbacks | Permalink Tags: Advertising and marketing, Business strategies, Blog Marketing, Email Marketing
Get Off Your Butt and Stop Procrastinating
How are you progressing with the goals you set yourself this year?
Have you made a start and continued on until they have been achieved? Or are you still procrastinating or caught the "I'm too busy" epidemic?
Mary's Story Mary runs her own publishing company employing 5 people. She is married with two teenagers.
When I first met Mary she told me how stressed out she was trying to juggle work and home effectively.
Her business although surviving (just) could have achieved major growth except for one major factor... Mary. She was very disorganised and ran her business that way.
Mary was always complaining about the pressures of running her business and having a life. I suggested to her that by having personal coaching she would dramatically improve her situation...guaranteed, providing she actioned the ideas, insights and solutions she would gain through the process.
Being in a group coaching situation wouldn't work for her as she needed focussed attention and accountability. There was no way she would make changes on her own.
Mary was a 'gunna'. She was 'gunna' do this and 'gunna' do that. Unfortunately all she can and still does do is talk about it.
She won't make a decision. Money wasn't the issue, after all she had invested thousands of dollars attending an American guru's week long "life changing" bootcamp. She thought that would be her "magic lifechanging pill".
Unfortunately Mary did not action what she had learned. She got caught up in her chaotic life immediately on her return.
It's interesting to note that many people believe that the more they spend on some of these seminars, the better the results will be. What they forget to factor into the equation is they need to apply what they learn.
The Latest Crisis
I have spoken with her a few times and suggested the best course of action to take and she always responds with "not right now... it's not a 'good time'. Mary always procrastinates and says to contactl her in a few weeks' time when the current major crisis should be over.
She seems to run from one disaster to another and blames everyone else for her problems.
It's been awhile since we first spoke and I'd forgotten all about Mary until I bumped into one of her former employees. Jan told me it was extremely stressful and unrewarding working for Mary. She was amazed she'd even stayed there for 6 months.
Jan could never complete her work as her duties were always changing. Mary made promises to clients which she would often break and Jan, being her personal assistant was the person the clients would go to make sure the work was done on time. She was also the key person who kept the peace with the rest of the staff.
Jan had given Mary one month's notice when she handed in her resignation, so Mary had plenty of time to find a replacement.
When Jan left, Mary still hadn't found a replacement as she left it to the week before Jan exited to advertise the position. Of course she did all the recruiting herself, advertised in the local paper and had 50 replies. No doubt she wasted the next month interviewing suitable applicants. Procrastination made such a dramatic impact on all aspects of her life.
When is the right time to take action? - Christmas?
- Easter?
- The new year?
- The beginning of the financial year?
- When you've got nothing else to do
- When your spouse leaves you because you're never there?
- When your kids go off the rails because you're never there?
- When your business is on its last legs?
- When everything is 'perfect'?
- When you become so sick from the stress of your business that you cannot get out of bed?
The Final Word Henry Ford said "The hardest work known to man is thinking". I say "the second hardest work known to man is taking action".
Stop procrastinating and get off your butt because if you don't you will definitely suffer the consequences of inaction .
About the Author: Lorraine Pirihi is the founder of productivityqueen.com and creator of “The Productivity and Profit System” the complete one-on-one training program for solopreneurs and small businesses.
Lorraine is also the celebrated author of “The Productivity and Profit Home Study System” the proven 6 step system guaranteed to help you free up your time, organise your systems and master your marketing so you are much more profitable and have time to enjoy life. This is available at http://www.productivityqueen.com/profit.html
She's a productivity expert, leading business coach, author and speaker with straight-shooter, no-fluff strategies that really work. Get your complimentary audio CD “10 Habits of Highly Productive and Profitable People”” VALUED AT $47 for a limited time only. *** Ph: 1300 857 756 E: lorraine@productivityqueen.com W: www.productivityqueen.com
Posted by Lorraine Pirihi on 19th March, 2010 | Comments | Trackbacks | Permalink Tags: Business strategies, Business planning, time management
Blog Marketing: A Satisfying and Profitable Home Business
Behold the Blog—seemingly omnipresent and attached to everything business and personal alike. Your son blogs about RPGs (Role-Playing Games) he and his mates obsess over in their computers. Your husband’s firm has a blog linked to its corporate site. Why, even your aunt has a blog about her scrapbooking hobby!
Now you have a head full of ideas and time on your hands. How can you get a sweet piece of the blog business pie? Get down to the basics of creating a blog that won’t only satisfy you and usher in a fan base but bring in profit as well.
Find your niche in the blog world. Don’t be all over the place—writing about Forex trading signals in one post and colon cleansing herb teas in the next is a no-no. Focus! Find your subject of expertise and shine! The subject matter should also be something you enjoy writing and learning about. When readers recognize your passion and authority on a specific subject, they will be loyal supporters of your blog and even promote it all over the web.
Write good content. Good content rules in the blog medium. It should be well-written (Sure, a blog is less formal than a newspaper but correct spelling and grammar reflects your credibility on the subject matter). Make the content timely as stale info turns off blog readers. Engage your readers on a lively discussion. This is how you get other bloggers to make comments on your posts and link their blogs to yours.
Get the design right. The look and feel of your blog is important too. Customize it to mirror your blog topic. Moveable Type and WordPress are two popular blog software where you can do nice tweaks to get the colors and format you want. Aspire for a clean, professional design that is also unlike the rest. Skip the Flash and Java so search engine robots can index your blog faster.
SEO is the way to go. Optimise your blog for greater search engine visibility. Start by researching good keywords for your blog subject and then integrating these top keywords in your blog posts, titles, images, etc. Update regularly—the more you do this, the more your blog gets indexed by search engines. Submit your blog directly to search engines to be seen by a wider audience.
Create opportunities for income. AdSense (A contextual blog program from Google), Text Link Ads and BlogAds are just some of the advertising options you can apply to your blog to bring in the moolah. Don’t forget RSS advertising and affiliate programs (Amazon and Linkshare). Do you know that specialist bloggers are also now being paid by corporations and organisations to write and manage their blogs? Once you become a reputable blogger on a specific subject matter, you can even be offered consultancy and speaking work. Businesses also know the power of blogs with a huge fan base. Tap on that and get a company to sponsor your blog. And the traditional way to create income—sell your goods and services by networking with other bloggers and blogging communities.
Blog marketing can indeed be fun and profitable. Just keep in mind that it’s a lot like building a house—a work in progress. Nothing is ever done because new features and opportunities keep popping up. Internet technology moves fast and so must you, the savvy Blogger.
Author: Ludwina Dautovic is the director and founder of The Red Tent Woman, an organisation supporting women in small and home based businesses. They host networking events, offer business mentoring and provide online and offline resources. Ludwina specialises in low cost and innovative online marketing strategies such as blog marketing and SEO article writing. If you are looking to start your own small business or have been struggling with your existing one, then go to www.theredtentwoman.com.au now and get your free gift valued at $97.
Ph: 1300 799 431 E: ask@theredtentwoman.com.au W: www.redtentwoman.com.au
Posted by Ludwina Dautovic on 5th November, 2009 | Comments | Trackbacks | Permalink Tags: advertising & marketing, Blog Marketing, Business strategies. SEO
Your Stomach Has Shrunk So Why Hasn't Your Body
A recent national survey discovered that Lap Band surgery was unsuccessful, when dietary advice and follow up support waslacking or non-existent.
Of the patients surveyed, a majority considered their surgery results as unsatisfactory, and said that they felt they were left to their own devices without much (if any) follow up support.
Obesity will become the major health care problem, and cause the most frequent cases of preventable death, in Western countries this Century. In fact, the financial cost to Australia has doubled since 2005 to $8 billion. (1, 2)
A permanent solution to this expanding epidemic is vital, and the only current solution is bariatric surgery. Research concludes surgery is the only treatment that has maintained a significant weight loss. (3) The Government should stop procrastinating and prevent any further spread now.
Even as the global meltdown worsens, yes, the tax payer’s money should be used to help subsidise Lap Band surgeries. This preventative initiative would easily save the tax payers money in the short and long term, by reducing the number of hospital admissions due to obesity related issues such as diabetes, heart attacks, and strokes.
The public apposing the Government funding hold two common misconceptions: - These people should just eat less and exercise more (Biggest Loser Syndrome) and/or;
- Lap Band surgery results in quick and easy weight loss… the easy way out!
Lap Band surgery is considered the last resort, there is no other option as everything else possible has been tried, tested and failed numerous times over. It is also clear that Lap Band surgery in isolation fails, it is not a quick fix, and dietary education and support is crucial to achieve a significant and sustainable weight loss.
If the government is to use an extremely small amount of the tax payer’s money to fund weight loss surgery, it is crucial to incorporate a successful dietary education program that is guaranteed to get results as described by Dr Kathryn De Garis, Lap Band Physician
“At last someone has written a really simple and clear guide to help you successfully live in partnership with the Lap Band and obtain the best weight loss results. I regularly see 50 or so Lap Band patients a week for follow up care who describe this book as an easy and encouraging read. I highly recommend this book to everyone with a Lap Band as it works !!! “
So now, let me introduce myself. My name is Helen Bauzon, I’m an expert consultant dietitian and author of the book The Gastric Band Nutrition Essential. I have developed, and extensively tested, a proven system that only requires 7 ½ vital steps to easily, successfully and permanently lose weight with the Lap Band.
This is an internationally recognised program consisting of a book and DVD series, plus coaching/counseling on an individual and/or group setting via www.helenbauzon.com.au . Where suitable, governed by my physical location, these sessions can also be done in person. This program has been exclusively designed based on the experience of counseling over 2000 individuals through all of the dietary phases pre and post the Lap Band process.
Author: Helen Bauzon Consultant Dietitian, Author and Lecturer
Ph./Fax: (03) 9547 3339 M: 0413 265 296 Email: info@helenbauzon.com.au Website: www.helenbauzon.com.au - Access Economics (2008), The growing cost of obesity in 2008: three years on
- Press release: Asutralian Health Ministers’ Conference communiqué, 18 April 2008
- Obesity, Wight Loss and Bariatric Surgery
Paul E O’Brien, Wendy A Brown and John B Dixon. Medical Journal of Australia, 2005; 183(6): 310-314. An overview of the problem of obesity and the options for effective and safe treatment
Posted by Helen Bauzon on 6th October, 2009 | Comments | Trackbacks | Permalink Tags: health care, weight loss, essential lap band reading
How to Turn your Knowledge into a Profitable Product
How often do you take for granted the valuable knowledge that you have ?
I'm constantly amazed at how the simple things that I know and share with my clients, can be a massive revelation for them.
For instance, Denise has a public relations business. She's well-known in her industry and receives regular phone calls from other consultants wanting to know how she became so successful.
Up until now she had been spending a lot of time, sharing her knowledge (for free) and receiving nothing in return.
Denise's success is related to many factors. She constantly invests in herself, gets coached, attends seminars, reads books etc. to learn how to run her business successfully.
Denise has invested thousands of dollars learning and applying this knowledge and here she was giving it away for free.
I suggested to Denise that she compile all this information into a product just for her industry. She could model what I had done with The Productivity and Profit Homestudy System .
Denise could sell this program for whatever price she chose to. She knew her target market and what they would pay for this valuable information. Armed with this knowledge, her market would fast-track their own success by following in Denise's footsteps.
What's the point of trying to learn it all yourself from scratch? If someone else has already walked the same path that you want to go? Unfortunately that's what many entrepreneurs do so they don't have to 'spend' money.
In the meantime they struggle to survive and eventually their motivation withers away and many become an employee again.
The Final Word
Don't give your valuable knowledge away for free. If you see a doctor, accountant or lawyer do they charge you for their knowledge? You bet they do. So why aren't you?
Do not underestimate your value and have a long hard look at how you can turn your knowledge into more profit for you.
About the Author:
Lorraine Pirihi is the founder of productivityqueen.com and creator of “The Productivity and Profit System” the complete one-on-one training program for solopreneurs and small businesses.
Lorraine is also the celebrated author of “The Productivity and Profit Home Study System” the proven 6 step system guaranteed to help you free up your time, organise your systems and master your marketing so you are much more profitable and have time to enjoy life. This is available at http://www.productivityqueen.com/profit.html
She's a productivity expert, leading business coach, author and speaker with straight-shooter, no-fluff strategies that really work.
Get your complimentary audio CD “10 Habits of Highly Productive and Profitable People” VALUED AT $47 for a limited time only. *** Go to www.productivityqueen.com
Ph: 1300 857 756 Fax: 9532 3398 Email: lorraine@productivityqueen.com
Posted by Lorraine Pirihi on 7th July, 2010 | Comments (2) | Trackbacks | Permalink Tags: Personal Development, Business strategies, products, business knowledge
Step up Your Online Marketing Strategy with Articles.
Step Up Your Online Marketing Strategy with Articles
Article marketing is one strategy for you to advance your online marketing. Along with a website and blog, marketing through articles is a highly effective means of promoting your product and service. You write informative articles with the right keywords to advance your search engine ranking. You then submit these to article directories for greater exposure. Now, why are so many people raving about article marketing? Read on to see how article marketing can specifically benefit you and your small business.
1. Supplies valuable information.
You don’t have to write hard sell articles about your particular product or service offering. Most article banks don't accept obvious advertorials. You can write informative and engaging articles instead about subject matters related to your business. That way current and potential customers can learn solutions to their problems and discover answers to their questions. This in turn boosts your credibility and that of your business.
2. Boosts brand awareness.
When your articles appear on article directories and article search engines, you’re definitely casting a wider net and will reach a far-reaching and more diverse audience out there. When you set your articles for reprinting on other websites and blogs, a broader international market will get to know more about your product or service, thus increasing your potential for sales and business tie-ups.
3. Pulls targeted visitors to your website or blog.
The resource box in your articles usually has two links, pointing to your merchant site and blog. If readers like your article, they’re very likely to click on these to know more about your company and the product or service you have to offer. You get good traffic from the article bank itself as well as visitors who reproduce your articles in their sites or blogs.
4. It is free!
Do you know that 99% of article banks or directories are free service? Some offer upgrades for a minimal fee but the majority are for free. Even if you shell out money for better promotion, this is actually good investment.
5. It is easy to do.
You already have existing content in your website or blog. You can just do a few edits, making sure you have good keywords thrown in and you meet the number of words required. Once done, your article is ready for publication in article banks or search engines.
These are just some of the key benefits of article marketing that you can make full use of to rev up awareness and profit for your small business. Don’t forget to study more about how you can write the best articles to boost your online marketing strategy.
Ludwina Dautovic is the director and founder of The Red Tent Woman, an organisation supporting women in small and home based businesses. They host networking events, offer business mentoring and provide online and offline resources. Ludwina specialises in low cost and innovative online marketing strategies including article writing and article marketing.
The Red Tent Woman is the 2008 MCEI National Marketing Award Winner for the ‘Women in Business’ Category.
Phone: 1300 799 431 Email: ask@theredtentwoman.com.au
If you are looking to start your own small business or have been struggling with your existing one, then go to www.theredtentwoman.com.au now and get your free gift valued at $97.
Posted by Ludwina Dautovic on 9th October, 2010 | Comments (1) | Trackbacks | Permalink Tags: Advertising and marketing, Business strategies, Marketing, Brand awareness
Accelerate Your Learning and Accelerate Your Earning
What I've noticed about very successful business owners, they are always learning and growing. The majority do not achieve their high levels of success on their own. The coach I'm currently working with has a multi-million dollar business and invests thousands of dollars a year to learn more so she can earn more and have the time to do what she enjoys doing.
For your business to be better, you need to be better, and you don't get better by doing nothing! To do this you may have to get right out of your comfort zone and join a coaching program, go along to seminars where you meet other like-minded people or those playing at a higher level of business than you.
There's no excuse not to get off your butt and learn your way to success. Regardless of where you are located events are taking place all around the country regularly as well as on-line. Saying you have 'no money' or 'no time' are poor excuses.
For many business owners they spend their whole lives using these excuses and going nowhere. Don't focus on where you are now, but where you want to be. You'll find the money and the time if you seriously want to change.
Your ongoing learning (and consistent implementation) can take you from struggling along to soaring high in all areas of your life. Remember your New Year resolutions to make changes in your business and your life? Are you getting the results you wanted? Is your business more profitable? Do you have more free time? Is the quality of your life improving?
If you answered 'yes,' then take a look at why that is. What have you been doing to get these results and keep doing what's working. And if you're not moving ahead, seriously look at why that is and do something different.
When's the last time you read a book, listened to a CD, got coached or attended a seminar to learn how to do things better?
The Final Word
The people I know who are getting great results in their business and personal lives are always learning, growing and implementing.There's a saying that 'if you're green you're growing, if you're ripe your rotten." Which one are you?
Author: Lorraine Pirihi - The Productivity Queen
Are you a slave to your business? Feel like you're forever busy yet have no time?
We provide coaching,presentations and Resources to help business owners earn more and work less so they can enjoy more time having a life.
Email address: lorraine@productivityqueen.com Web Address: www.productivityqueen.com Phone: 9532 5497
Posted by Lorraine Pirihi on 15th March, 2011 | Comments | Trackbacks | Permalink Tags: Personal Development, Advertising and marketing, Business strategies, Lorraine Pirihi, strengthen your Management team
How to Kill Your Profits With Poor People Management
With four of us in the family who are all into health and fitness, we used to attend this particular practice.
The actual environment is lovely; however there was always a high turnover of physiotherapists. It's only a small practice yet it seemed that apart from the owner and one other physio who looked after us, the rest seemed to come and go fairly quickly.
I could easily see what the problem was...the owner. He lacked fundamental communication and business skills. Sure he knew his 'stuff' about how to help someone heal their body but he sorely missed basic skills in leadership and managing his own staff.
The funny thing was he had a 'Mission Statement' in his office stating "Our people are our number one asset".How often have you seen this in businesses around the country? Quite often the opposite is true.
If Don's people were his no.1 asset then he should have got the message by now, that with the high turnover of staff, there was one common problem... himself!
Not only was this business owner sadly lacking in leadership, business and communication skills, it was reflected by the people he hired. And it was no use trying offer advice to him... he thought he knew everything.
Due to his lack of knowledge and personal development, heaps of time was wasted and potential business lost. Then there was the stress of having to work extra long hours whilst he was finding new employees. This also caused uncertainty for his patients. In fact we ended up leaving, because we were fed up with a number of things: hearing from the staff about how poorly they were treated by the owner, we were often seen late (their lack of time management) and how we were often treated in a rude manner by the receptionist.
From an employee's perspective, they often leave because they are unappreciated. They are taken for granted. I knew that had happened in many instances in this particular business. The owner had hired some great people but he himself was difficult to get along with and made it very uncomfortable.
He was a perfectionist and if his people didn't get things 'right', he'd let them know...all the time.
When I ask new clients how often they get together with their people on an individual or group basis to discuss their performance and get their perspective on how they find their jobs and how to improve things, a common response is "it's something I've been meaning to do". I'VE BEEN SO BUSY!!!"
The Final Word
To find and keep the right people requires many skills. Get yourself organised and allocate regular time to continually work on this very important area of your business...
Author: Lorraine Pirihi - The Productivity Queen
Are you a slave to your business? Feel like you're forever busy yet have no time?
We provide coaching,presentations and Resources to help business owners earn more and work less so they can enjoy more time having a life.
Email address: lorraine@productivityqueen.com Web Address: www.productivityqueen.com Phone: 9532 5497
Posted by Lorraine Pirihi on 29th June, 2010 | Comments | Trackbacks | Permalink Tags: Personal Development, Business strategies, strengthen your Management team
How to Avoid Working Yourself To Death
A few years ago one of my clients felt a tingling in his finger. Being a workaholic he didn't have time to pay too much attention to it. After all he had meetings booked all day and they were more important than a tingle in his finger. He was about to leave home, then collapsed. Luckily for him, there was another person in the house and they called the ambulance.
John had suffered a stroke. The warning signs were there all along. He smoked, was 30kg overweight, his diet was poor and exercise was spasmodic. He worked long hours and was under enormous pressure. Much of the pressure was caused by John's organisational skills. He was a poor delegator and had difficulty saying 'no'. Planning was something he did if he had the time (which meant he never did). Oh, and by the way, I forgot to mention he was also divorced!
Up until the time of his stroke, John had been making progress through being coached, however he wasn't making enough consistent effort, particularly around his health. He was a disaster waiting to happen and it did happen. John was 43.
Fortunately John survived, but what a way to have a 'wake up' call. He's definitely paying attention now and making himself the no. 1 priority in his life. He was off work for weeks.
After that event he seriously applied what he had learned through coaching. He had no choice. Either he got himself organised and changed his behaviours or he would have a short life.He did lose the weight , worked much less hours, planned for his personal life and met a partner in the process. He even got himself fit enough to successfully complete the Kokoda trail.
Running your own business can be very stressful. Most of us just can't switch off easily. We need even more self-care.
If you are just like 'John', here's 5 ways to avoid working yourself to death...
1. Learn how to get yourself organised so you make time for you. 'I'm too busy' or 'I don't have the time' is an excuse.
2. Find a holistic practitioner who offers a range of health tests and can provide proactive on-going treatment and advice. You can ask people you know who you know look after themselves and find out who they go to. You will require supplements because hardly anyone eats a 100% organic, fully balanced diet and lives in a non-toxic and stress free environment.
3. Avoid people and places that do not support what you are trying to achieve, i.e. there's a lady who attends my gym every day to stay in shape and keep her weight under control yet she works in a bakery!
4. Set restrictions about how much of your time you're prepared to work and stick to it. Do not take work home! Of if you work from home, set rules about when you will and won't work. Make sure it doesn't take over valuable family time.
5. Eat healthily, get enough sleep and exercise regularly. Respect your body and treat it as you would if you bought a brand new car. Buff and polish it, go for a long drive and fill the tank with quality fuel.
Bet there's nothing new here, that you didn't already know. But are you doing it?
THE FINAL WORD
Being fit and healthy is not an option. Just because you are standing and breathing doesn't mean you are well.
Wellness is about being pro-active with your health and not waiting until you are sick or something happens to you. No matter how busy you are, you surely can't be too busy to die?
Author: Lorraine Pirihi - The Productivity Queen
Are you a slave to your business? Feel like you're forever busy yet have no time?
We provide coaching,presentations and Resources to help business owners earn more and work less so they can enjoy more time having a life.
Email address: lorraine@productivityqueen.com Web Address: www.productivityqueen.com Phone: 9532 5497
Posted by Lorraine Pirihi on 23rd January, 2012 | Comments | Trackbacks | Permalink Tags: Networking, Personal Development, Advertising and marketing, Business strategies, Lorraine Pirihi
Is a recession the right time to strengthen your Management team?
BGH International is currently working with a number of companies who are positioning themselves for the eventual upturn in the economy, with the aim of being one step ahead of their competition.
Devastating as the current downturn may be, it cannot roll back fundamental market trends such as the aging of our workforce, increasing population or the continued economic development of Brazil, China, India, and Russia, which will continue to create opportunities for our exports and manufacturing. Managers must focus on these trends no matter what happens.
History has shown us that this downturn in the economy will come to an end and business will recover and grow. You can take full advantage of this down time to distinguish your company in the marketplace by identifying and attracting new leaders to your executive management team.
Whilst many companies are currently focused on cutting costs, postponing expenditure and even laying off people you should be planning for the next move up in the business cycle. Inherent in this planning process is the assessment of your executive team and other key management leaders in your organisation.
The demographics of the market have not changed during this current downturn. With some exceptions, many executives currently on the market have been the first to be let go, and it is still very difficult to find the best executives who will add value to your organisation. Furthermore, as the business cycle hits bottom, many companies, including your competition, will begin to assess their leadership needs for the next move up in the economy.
It takes time to identify, assess, interview and hire a new executive for your management team. In addition, there is additional time involved in bringing the new executive up to speed both operationally and culturally. I would recommend that you use the time during this current economic slowdown to pursue and fill existing or anticipated voids in your management team, thereby preparing your company to take advantage of the early stages of the next move up in the business cycle.
Author: Bill Haggerty Managing Director Executive Search & Selection Mobile: + 61 425 783 246 Email: bill@bghinternational.com.au Phone: + 61 3 9629 6700 Fax: + 61 3 9629 2066 Address: Suite 508, Level 5, 2 Queen Street Melbourne, Victoria 3000 Australia Web: www.bghinternational.com.au
Posted by Bill Haggerty on 30th January, 2010 | Comments | Trackbacks | Permalink Tags: Personal Development, strengthen your Management team, recession, management
Exposure to the creative arts can help business people be more creative at work.
I first became aware of the power of art-world creativity to inspire business people when I was managing corporate development for the Australian Ballet. Having been immersed in a creative environment for a couple of hours, sponsors would walk away from rehearsals and performances with added insight into the nature of their problems and ways to solve them. Clearly, the arts could inspire people to work ‘outside the square’.
Harvard University’s School of Business Management has been teaching and exploring the power of creativity in business for 20 years. As part of the curriculum in many MBA programs, students are now offered modules that promote the role of creativity and innovation as a partner to their business skills.
Creativity in the workplace can be likened to a symphony orchestra practicing and performing (I was a professional flautist many years ago). A businessperson leaves university with a degree representing the knowledge required to go into a specific career or profession. So does a musician. What makes a musician or orchestra memorable is the creative or inner depth they bring to their music, and it’s the same in business.
When creativity flourishes in an organisation, people rise to a new level and help to create excellence, innovation, inspiration, enthusiasm and passion, taking the company to a whole new level. This can be quantified through staff retention, morale, competitive advantage and greater productivity.
Recognising creativity, the realisation of ideas, drives growth in an organisation. It may take the form of better ways to manage a project or utilising skills that have been overlooked. Or it can be seen in more concrete forms―even the addition of an espresso machine and dishwasher to the staff kitchen, or a well-decorated lunchroom, which add to the employees’ sense of worth.
People are given permission to contribute their valuable knowledge, even if they are introverted and find it difficult to voice their thoughts. Different personality types work and communicate in a more understanding way.
In my work with organisations, I use specific classical music as a major entry point into creative thinking. Through music, you can quickly access the right side of the brain of which helps to unblock thoughts that are preventing solutions and adds other perspectives.
The music is combined with techniques and exercises to open up groups or individuals to looking at situations with new eyes. The program has four parts: the situation or problem is clarified; they look at how things would be if they solved it; they consider what is stopping them from resolving the situation; they form a plan or blueprint with the steps needed for the solution to happen.
More than 60 per cent of the business people who attend our sessions were, as children, involved in the creative arts—learning a musical instrument, dancing, painting, theatre group, etc. Sessions like these can reignite the creative accomplishments of peoples’ pasts so they leave with a desire to reconnect with creativity in their personal and business lives.
It’s easy to test the creative power of music for yourself. When you come home from work, perhaps with a difficult problem or two on your mind, sit down and listen to a piece of music you really enjoy. Let yourself go to it. You will become more relaxed and your mood will shift, usually in an uplifting and inspiring way. It’s an easy habit to get into.
Sally Arnold is Director of Corporate Creative Directions. You can contace Sally at sally@ccdirections.com.au or visit her website www.ccdirections.com.au/
Posted by Sally Arnold on 27th September, 2009 | Comments | Trackbacks | Permalink Tags: creative arts can help business people, art at work, applying art to business, advertising & marketing, personal development through art
How to Ask for Help & Get It!
I continuously get bombarded by requests from people wanting to promote to my database. Unfortunately, the way they go about it is less than desirable. Ask a new contact too soon and you run the risk of damaging your reputation in one foul swoop.
Here I have listed seven things you must know about asking for help from your business colleagues.
1. Build Trust – If you do not understand their business objectives and they have only known you for five minutes, don’t ask. Rapport must be established. Do they enjoy interacting with you or do they take a long time to respond to your emails and phone calls. If you really have rapport they’ll respond quicker than anyone else then aftertime you’ll know you can ask without hesitation.
2. Groundwork –Put in the groundwork to get to know them not only a business level but on a personal level. Ask too soon and you could make them feel used. Most people ask for assistance too early especially when they’ve just made contact. It’s like dating. You wouldn’t sleep with someone on the first date would you? Ok, so maybe you would, do it in the business world and you’ll come across as sleazy and arrogant.
3. How You Ask – I will only make a request via email if I have known the person for over three months. Before then, a face to face meeting or a telephone call is required out of respect.
4. Don’t Forget Your Manners – If someone rejects your request always respond back. Call or email them and thank them for considering it in the first instance. Fail to do this and they will think that you were only out to help yourself in the first place. This is when your image will become tarnished.
5. Don’t Burn Your Bridges – If someone has assisted you in the past and you haven’t achieved the results you were expecting, don’t blame them. Take responsibility for your actions. This is especially true in the case of cross promotions. If they’re not clicking on your businesses website via another colleague’s newsletter, it’s because your marketing sucks. It’s not because of them. If it didn’t work, thank them for the opportunity regardless and move on. Your image will become tarnished if you do not at least thank them for the opportunity.
6. Template Emails – If you want help you must personalise the request. By sending a bulk request no one will take it seriously enough to act upon it. Send out individual emails (keeping in mind tip 3) and keep them personal, especially if you want someone to promote you.
7. The Chit Chat – Yeah, yeah, I get it, you want quick results. Doesn’t mean you’re not polite. When ringing or making an email request, always ask them how they are, what they have been up to and if there is anything that you can personally assist them with. That’s just common sense and manners.
So, when do you ask for help?
I have a rule of thumb, if I don’t know them well enough to share a joke with them then I don’t ask. For media I allow the relationships to build over several months before any request for media is made. The media contacts I personally know get bombarded with over 100 emails per day on average for requests for publicity. They are not there to help you sell your products/services nor are your colleagues. They will help you because you’re a good person and you genuinely care about them as an individual.
If you want people to assist you, live by these three rules; remember your manners, make it about them and wait for the right time to ask for assistance.
Want to know more? You’ll just have to wait for the book!
This is an excerpt from Ben Angel’s upcoming book, “Sleeping Your Way to The Top In Business – The Ultimate Guide to Attracting and Seducing More Customers.” Out in August 2009.
Follow Ben Angel on Twitter for his daily image and business tips... http://twitter.com/Benangel
Copyright owned by Ben Angel 2009. You can contact ben directly by emailing him at ben@nationwidenetworking.com
Posted by Ben Angel on 18th September, 2009 | Comments | Trackbacks | Permalink Tags: Sleeping Your Way to The Top in Business, Ben Angel, Marketing, Personal Branding, Image Consultants
How to Dress for Your Industry
In your industry, whatever it be, it is important to understand how to dress to influence key decision makers. Let’s take a look at some of the image strategies for a variety of industries and how you might instil trust and credibility within those that you’re doing business with.
Life Coach
Objective: Look like you live an amazing and highly successful life.
Strategy: Clothes that reflect the style of your living. Semi casual, i.e. for guy’s a well fitted pair of jeans with black/brown shoes and blazer. Your shoes must match your belt. For women, casual bottoms mixed with beautiful jackets and statement pieces of jewellery. Your wardrobe will need to be regularly updated from season to season to project an ever evolving and positive attitude. Vibrant colours will be a stable part of your wardrobe. If your target market is corporate, reflect this in your clothes by going a full suit and allowing colours to come through via your shirts and ties. Avoid wearing too much black.
Business Consultant
Objective: Up to date, current, innovative, credible and trustworthy.
Strategy: Suits will be a stable part of your wardrobe. Well fitted suits that project style (to present that you’re up to date with current business trends) and a selection of ties with striking colours to distinguish you from your competitors is required. Your clothes will be well structured and fitted to project credibility and trust. When dealing with the corporate sector ties will be necessary for men unless you have a strong enough media presence that allows you to be substantially different. Women must cover your cleavage by at least 5cms, especially when dealing with larger organisations.
Marketing Consultant
Objective: Appear as a trendsetter, knowledgeable, ballsy and credible.
Strategy: For the men a mix of suits and well fitted jeans with blazers will make up your wardrobe. Women your focus will be on utilising creative elements in your clothes such as jackets and jewellery. Current hairstyles are required for your clients to place trust in the fact that you know where the trends in the marketplace are headed. Your wardrobe requires regular updating as trends change to reflect your ongoing education and credibility. Find balance in looking up to date but not too obsessed with what you wear.
Now that I’ve Got Your Attention....
The art of successfully keeping someone’s attention via visual engagement is a strategic one. If you are about to launch a new product or new service, you will require a makeover to reflect this positive change to external influencers.
Take pride in your appearance. The better you dress the better people will treat you.
Want to know more? You’ll just have to wait for the book!
This is an excerpt from Ben Angel’s upcoming book, “Sleeping Your Way to The Top In Business – The Ultimate Guide to Attracting and Seducing More Customers.” Out in August 2009.
Follow Ben Angel on Twitter for his daily image and business tips... http://twitter.com/Benangel
Copyright owned by Ben Angel 2009. You can contact ben directly by emailing him at ben@nationwidenetworking.com
Posted by Ben Angel on 27th November, 2009 | Comments | Trackbacks | Permalink Tags: Personal Development, image consultant, how to dress for your industry
5 Questions And Answers By Brian Tracy.
Question: How do you stay motivated and succeed in our economic state and in the face of adversity?
Answer: There are several keys to self-motivation. First, you must have clear, specific, written goals with plans or lists of activities to accomplish them.
Second, you must make a “To-Do List” each day, preferably made up the night before.
Third, you must review your list and ask, “If I could only accomplish one activity on this list before I was called out of town for a month, which one activity would I want to be sure to complete?”
You then begin on your most important task and discipline yourself to concentrate on it single-mindedly until it is complete.
The way to stay motivated is for you to keep busy working at the most important things you can do each day to accomplish your most important goals.
You cannot control external factors or the future, but you can control yourself. When you take full control of your own mind and activities, you will naturally feel positive, focused and self-motivated.
Question: What differentiates successful people from unsuccessful people?
Answer: This answer has filled thousands of books and articles over the years. When you use the 80/20 rule and apply it to people, you will find that the top 20% of people in any society, those who enjoy 80% of the rewards, have certain characteristics in common:
1. They know who they are – their values, talents, abilities, desires, strengths and weaknesses, and they are very honest with themselves;
2. They know what they want – they have clear, written goals with plans for their accomplishment that they work on every day;
3. They accept 100% responsibility for themselves and their lives, and for everything that happens to them. They refuse to make excuses, complain or blame other people for problems in their lives. Instead of making excuses, they make progress;
4. Top people are continuous learners – they read, listen to audio programs, watch educational videos and never stop getting better at what they do;
5. Top people are optimists – they look for the good in every situation. They look for the lesson in every problem or setback. They take a constructive approach to life;
6. Top people are persistent. They make a decision, in advance, that they will never give up, no matter what happens.
Question: How important is my “mindset” on the path to success?
Answer: Earl Nightingale once wrote that “Attitude” is the most important word in the language. Your attitude is the way you approach any situation or problem, either positive or negative.
The most profound truth in human history is that “You will become what you think about – most of the time.”
What is it that you think about most of the time? If you think of something positive, constructive, uplifting or happy, you will be a positive and focused person.
Top people think about what they want, and how to get it, most of the time. If one thing doesn’t work, they try something else.
More than anything else, the busier you are working in the pursuit of your goals, the more energy and imagination you will have, you will be more positive and focused. You will feel in complete control of yourself and your life as you get so busy every day working on achieving your most important goals.
Question: How do you beat procrastination and execute your own potential to perform at your best?
Answer: In my book Eat That Frog! I explain how to overcome procrastination and get more things done faster.
In its simplest terms, the way to overcome procrastination is for you to make a list of everything that you have to do in the coming day and then set priorities on that list.
Identify the one activity or task that is more valuable and important than any other. You then discipline yourself to start on that task first thing, and concentrate on that task until it is 100% complete.
When you develop the habit of starting on your most important task and completing it at the beginning of each day, you will double, triple and increase your productivity as much as four or five times. You will get more things done faster and move ahead more rapidly in your life than with any other single technique.
Question: What are the initial steps one should take once a person has identified a goal?
Answer: Once you have identified a goal that you want to achieve, you should write it down in clear, specific language, in the present tense, as if it had already been achieved. For example, you would write, “I earn $ XXX, XXX by (Specific date).
Identify the problems and difficulties you will have to overcome to achieve this goal. Why aren’t you already earning this amount of money?
Identify the additional knowledge and skills that you will need to achieve this goal. To achieve something that you have never achieved before, you must master a skill that you have never mastered before. What is it?
Identify the people, groups and organizations whose help and cooperation you require to achieve your goal. No one does it alone. Whose help will you require, and what will you give in return to make them want to help you?
Make a plan, a list of all the things that you can think of that you could do to achieve your goal and then organize your plan by sequence and priority:
Sequence: What do you have to do first, second and so on? Time management is your ability to choose the sequence of events;
Priority: What are the most important things you can do on your list to achieve your most important goal? All of life is the setting of priorities.
Finally, take action. Do something immediately. And do something every single day that moves you toward the achievement of your most important goal.
Limited offer....
Get $200 worth of FREE Brian Tracy eBooks’ and audios when you book online for my 1 and only "Mini Eat That frog" training workshop on the 30th of April 2009 for $47.
Take action now & book online at www.eatthatfrog.com.au/mini before seats sell out.
Posted by Mark Garbelotto on 4th December, 2009 | Comments | Trackbacks | Permalink Tags: Personal Development, Brian Tracy, Mark Garbelotto, business opportunities
FLAWLESS SKIN CARE IN 5 MINUTES
Most of us begin our days with a flurry of activity before we make it to the office, to school, or whatever location is first on the daily agenda. Knowing how pressed for time we can be, I reasoned this was a great opportunity to remind you that great skin care shouldn’t be something that’s neglected, even when each minute counts.
Believe it or not, if you have five minutes to devote to take basic care of your facial skin each morning, the rewards will soon be apparent. For flawless skin always ensure that you use organic skin care products. Then you know you are feeding your skin everything it needs and nothing it doesn’t.
All it takes is a gentle, water-soluble cleanser, a toner, and, for dry areas (including around the eyes) a moisturizer. What about sun protection, you ask? Excellent question! Just because the clock is ticking doesn’t mean you can skip this essential step to keep skin healthy and protected. My recommendation for those pressed for time is to make sure to apply a foundation or tinted moisturizer with sunscreen. As long as it is rated SPF 15 or greater, and you make sure to apply it liberally and evenly, you’ll be covered.
Here’s how this 5-minute routine breaks down:
1st minute: at your bathroom sink, splash face several times with lukewarm (never hot or cold) water. Dispense a 20 cent-size amount of cleanser into the palm of one hand. Spread the cleanser evenly over both hands, then apply to your face using short, circular motions. Massage cleanser around face and eyes for approximately 20-30 seconds, then rinse thoroughly. Pat skin dry with a clean towel.
2nd minute : soak a cotton ball or pad with toner and gently stroke it over face and neck, avoiding the skin around the eyes. Do not rinse; allow toner to absorb into skin.
3rd and 4th minutes : with skin still slightly damp from toner, apply moisturizer to dry areas, including around the eyes. Allow 1-2 minutes for moisturizer to absorb before proceeding to the next step.
5th minute : After moisturizer has absorbed a bit, apply your foundation or tinted moisturizer with sunscreen. Those with normal to dry skin may want a tinted moisturizer for extra hydration. Those with normal to oily skin should consider a matte finish foundation with sunscreen.
That’s all there is to it, and you can repeat the same routine, minus the product with sunscreen, at night. This routine not only works great on rushed mornings, it’s also brilliant while traveling (and you have fewer products to pack). It is an excellent way to get in the habit of taking better care of your skin, with minimal hassle or interruption to your normal daily routines.
The way to Flawless Skin visit www.puredestiny.com to view our full range of Organic Skin Care,
Or for our Organic Skin care Sample Bags go to http://www.puredestiny.com/product/Special-Gift-Packs/luxury-skin-care-sample-packs/121/12/
Yours in good health & Flawless skin
Lisa Parsons( Dip A)
Posted by Lisa Parsons on 15th November, 2009 | Comments | Trackbacks | Permalink Tags: Personal Development, flawless skin care, personal grooming
6 Steps to Productive and Profitable Networking
Observing many people when I'm out and about attending various business related functions, I'm convinced that so many of them do not realize how powerful it is to make the effort to meet others and network.
Networking is great for business ... if you do it right and have a system in place to follow up. Follow these 6 simple steps and you'll find that you're networking experiences will be much more productive and profitable. Step No. 1 The successful networker always carries their business cards with them . They have stacks of cards in their diary, purse, wallet, all bags... briefcases, laptop, handbag, car and office.
Before they step outside the front door in the morning, they check they have their business cards.
They know their card is a crucial promotional tool and ensure that the information on it clearly says what they do, has all their contact details and the design is attractive. The super successful networker likes to stand out from the crowd and will have a card that stands out too. Often they'll have a photo of themselves on it and information on the back stating what they specialize in.
Step No. 2 When you meet the superstar networker they will ask you questions about yourself and your business and they will genuinely LISTEN TO YOU. They will focus their attention on you and maintain eye contact. They will ask you for your business card and offer you one of theirs.
Step No. 3 The successful networker will write on the back of your business card where they met you and a couple of key points about you, so they remember who you are. They may do that immediately afterwards or later that day.
Step No. 4 The superstar networker may provide you with a contact to help you and will expect nothing in return as they know what goes around comes around.
Step No. 5 The successful networker will have a follow-up system. They will enter the details of the relevant contacts they have made into their database and communicate with those people within a couple of days. They'll ring or send an email, card or letter saying it was great to meet you, include information of the goods/services they offer which may benefit you. If they sent you information they'll FOLLOW-UP usually by phone a couple of days later.
Step No. 6 The successful networker knows that the power of networking is in building relationships. They will stay in touch with you via an occasional letter, email, phone call or newsletter.
The Final Word
Never underestimate how powerful networking is. It works if you work it. I know because it has played a huge part in the success of my own business.
Make the most of your opportunities in the future, learn how to network effectively on an on-going basis and you will see the dramatic impact it will have on your business.
Lorraine Pirihi, The Productivity Queen specialises in helping small business owners and entrepreneurs reclaim their business and reclaim their life. For your FREE CD “How to Boost Your Productivity and Profits and Enjoy More Time Off” valued at $47 go to www.productivityqueen.com
Posted by Lorraine Pirihi on 18th September, 2011 | Comments | Trackbacks | Permalink Tags: Networking, Advertising and marketing, Business strategies, Lorraine Pirihi, business networking, speed networking, networking events
Seven Steps to Goal Setting
Here is a simple seven-step formula for setting and achieving goals that you can use for the rest of your career:
First, decide exactly what you want, in each area of your life. Most people never do this. Clarity is essential.
Second, write it down clearly and specifically. Make it measurable. A goal that is not in writing is merely a fantasy. It has no energy behind it.
Third, set a deadline for your goal and if necessary, set sub-deadlines. Your subconscious mind thrives on time-specific goals.
Fourth, make a list of everything you will have to do to achieve your goal. Add to your list as you think of new activities and tasks, which you will. Keep adding to your list until it is complete.
Fifth, organize your list into a plan. Decide what you need to do first and what you need to do later. Decide what needs to be done before something else is done. Work and rework your plan until it is complete.
Sixth, take action on your plan immediately. Do something, do anything, but get started. It is amazing how many people fail because they don’t take action on their goals and plans.
Seventh, and finally, resolve to do something every day that moves you toward your major goal, whatever it is at the moment. This discipline of doing something every day enables you to develop and maintain momentum. Daily action increases your determination and gives you energy. This single resolution, daily action, can be the most important focal point in your life or career.
Once you have determined your goals and written them down, think about them all the time: morning, noon and night. And the only question you as is, “how?” How can you achieve them? The question of “whether” is no longer on the table.
Written by Brian Tracy and Trained by Master Brian Tracy International Trainer at the "Eat That Frog" Live 1 day workshop.
Article supplied by Mark Garbelotto. Mark is one of Australia's leading authorities on the development of human potential, personal effectiveness, performance, productivity, time management, leadership, sales and business. Mark is the CEO of the Wealth Empowerment Institute and is an accredited licensed provider and master trainer of the Brian Tracy International training programs in Australia and runs the Brian Tracy's “Eat That Frog” training workshops Australia wide.
Email address: mark@briantracy.net.au Web Address: www.briantracy.net.au Phone: 1300 795 129
Posted by Mark Garbelotto on 30th May, 2010 | Comments | Trackbacks | Permalink Tags: Personal Development, Advertising and marketing
Practical Recession Strategies for Small Business
As the financial storm continues to rage and the recession takes bite, many small businesses are left feeling afraid, vulnerable and uncertain of the future. Such feelings are understandable, but that feeling of ‘treading water’ can be eased if you take actions that better prepare your business.
It’s not all doom and gloom out there. Even though many businesses will be buffeted by market conditions, new opportunities are presented and old ones are still there to be seized upon.
Here are the bare basics of what you should be doing.
Sometimes it feels like I am singing the same old tune, but business success under any conditions comes down to good business practice, planning and strategy. Now that conditions have tightened, those that have been proactive in these areas will be under less pressure than those who have coasted along whilst conditions were good. The impact will be mostly relative to the fitness of the business.
If you already have proactive sales and marketing, review your strategy and have a good grip on your financials then you will already have initiatives in place. For the rest of you: get busy!
Planning
Even though you all know that you should be reviewing your plans and strategies, there are very few who actually do it. Don’t get bogged down in creating a perfect document, rather spend the time determining where you want your business to go, how to get there and implementing tasks and milestones to make sure it actually happens. If you are unsure how to go about it or need a reality check on what you have done, get help. A (good) small business consultant, mentor or board of experienced people can make a huge difference to the process.
Know your market
The effects of the current downturn are not uniform and it is important to know what is going on in your market. Some sectors and products are slowing (e.g. recruitment, retail, hospitality, tourism) whilst others are growing (e.g. career transition, ‘green’ products, condoms, alcohol, chocolate). You need to understand where your business fits before you review your strategy. Look at relevant media articles, industry publications or ask fellow business owners.
Innovate
In an ideal world you will be watching trends in your market and will have strategies in place to keep ahead of them. At the very least your business needs to move with your market. Take time to look around you. Research new or additional products that your clients or target market will buy. Investigate additional market sectors that you haven’t before. There may be new opportunities or niches that you could seize just by keeping your finger on the pulse.
Think of innovative ways to improve operations, sales and marketing. Now is the time for clever thinking and guerilla tactics that will grow, sustain and streamline your business.
Know your finances
It is always important to know the financial health of your business, however this is vital right now. If you don’t have good reporting systems in place then get onto it post-haste!
Key decisions that you will have to make are based on an accurate knowledge of your finances. Your strategy will have to include such issues as projected sales, profits, costs, staff and investments. You may need to adjust the way you package or price your goods or services.
Even if you decide to ‘batten down the hatches’ for a while, all is not lost. Many businesses still generate sufficient profit in this mode. In fact, sometimes the returns can be almost as good as with higher sales (and higher costs).
Don’t overlook your personal budget. Unrestrained personal spending puts immense pressure on business cash flow, so set budgets for yourself too.
Many business owners struggle with finances, so don’t be afraid to get help.
Sales and marketing
Even in the current environment there will be sales opportunities sitting in front of you. There are many new and inexpensive marketing ideas that you will not have implemented before that can build your client base. Most small businesses occupy such a small percentage of their market that there is always opportunity to take market share from someone else.
My adage for small business marketing is even more relevant now: ‘if you can’t afford to lose it, you can’t afford to spend it’.
Be proactive.
Your motivation and determination may be tested in difficult times, so you need to dig deep to energise yourself, your business and your team. Take time to look after your most valuable asset. If you get frustrated, focus on your long-term goals and, on a daily/weekly basis, implement the tasks that you have planned. To have a roadmap for your business can remove a lot of anxiety.
Whatever strategy you decide to adopt, make sure it is informed. And for those of you who are still in business once the sun comes out again, learn your lesson: you need to be constantly working at your business, plans and strategies. You can’t ever rest on your laurels.
Author: Dr. Warren Harmer director of Crecer Business Solutions. Visit Warren’s website now www.crecer.com.au to download your free copy of ‘The Secret to Success in Small Business.”
What are you waiting for?
Posted by Warren Harmer on 24th June, 2011 | Comments | Trackbacks | Permalink Tags: Networking, Advertising and marketing, Business strategies
New rules mean you can now give your self managed super fund a boost by borrowing to invest
Up until recently, borrowing to invest using your superannuation money was prohibited. But new legislation means that Self Managed Super Funds (SMSFs) are now allowed to borrow to invest in direct property or shares – as long as an instalment warrant is used for the transaction. What are the advantages of borrowing to invest in your SMSF? · Your SMSF has more money invested than if it hadn’t borrowed – and therefore your SMSF could potentially benefit from higher investment income and capital growth · Investment income is taxed at up to 15% (compared to up to 46.5% outside of superannuation) · Capital gains tax is up to 15% (compared to up to 46.5% outside of superannuation) · With good planning, investment income and capital gains tax can be eliminated, via the use of transitioning your superannuation to the pension phase. · The asset is fully protected from future litigation & bankruptcy you or your business may face (as long as it was not placed in your SMSF for protection against a specific litigation or bankruptcy you were aware of) What is an instalment warrant? An instalment warrant is a financial instrument which enables an SMSF to purchase a property or shares partly with borrowed money. Typically the SMSF will contribute a sum of money to the purchase (called the ‘first instalment’) and arrange for a lender to contribute the balance (which is equal to the ‘second instalment’). The lender could be a financial institution or a member of your SMSF. The SMSF now has a beneficial interest in that property or shares, and as a result will receive all rent paid by the tenants or dividends generated by the shares. Tax at the concessional rate of up to 15% is payable on this income by the fund. In addition, your SMSF pays interest on the loan and fees to the lender. In the case of a property it also pays for repairs, maintenance and property management expenses. These are deductible to the fund. At the end of the term, the purchaser can choose whether or not to pay back the second instalment. What are the options at the end of the term? An instalment warrant over an asset will usually have a defined maturity date (typically 1 – 20 years). At the end of the term, the SMSF can: · pay the second instalment and acquire full ownership of the asset, or · sell the instalment warrant on a secondary market, or · roll over the warrant for another term, or · do nothing, in which case the asset will be sold and the proceeds applied to the outstanding loan and other associated costs, with any leftover going to the SMSF. Who should use instalment warrants? Instalment warrants will suit those members of SMSFs who meet one or both of these criteria: · Need to build their retirement savings faster · Want to hold a key property inside the low tax super environment (e.g. their business premises). For more information contact Nicole Pertzel on ph: (03) 8682 6319 or register for a Free Self Managed Super Seminar in South Melbourne 6pm – 8pm Wednesday, 22nd April 2009 via phone as above or via email: npertzel@australianunity.com.au ^Nicole Pertzel is an Authorised Representative of Australian Unity Financial Planning Limited (AUFP) ABN 26 098 725 145, AFSL 234459. This information has been prepared by AUFP. The taxation position described is a general statement and should only be used as a guide. It does not constitute tax advice and is based on current laws and their interpretation. This information has been prepared without taking into account the investment objectives, financial situation or particular needs of any particular person. Because of this you should, before acting on it, consider its appropriateness, having regard to your objectives, financial situation and needs
Posted by Nicole Pertzel^ Financial Pla on 19th November, 2009 | Comments | Trackbacks | Permalink Tags: Business strategies
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Worried about your superannuation? Maybe it’s time to sack your super manager… and take control yourself.
If you are like most people, you have probably lost a lot of money in your professionally managed super fund over the past year or so. But you needn’t put up with your under-performing superannuation manager any longer.
Because running your very own self managed super fund (SMSF) is now easier than ever. And, in this article, I’ll explain how you can do just that… and join thousands of other Australians who have recently decided to take control of their own super – in fact, SMSFs currently hold 30.4% of all money invested in super by Australians*. Why use an SMSF?
The main attractions of SMSFs are:
- You have control over how and where your money is invested
- There can be fee savings if you have more than $200,000 invested
- SMSFs offer the potential to use tax saving strategies not possible in other types of funds
- SMSFs can purchase your business real property
- SMSFs can give you certainty for your estate planning.
What is the trustee’s role?
The trustee is responsible for establishing the trust deed, setting and maintaining the fund’s investment strategy, finalising reporting obligations, lodging APRA and tax returns, payment of levies and taxes, and compliance with APRA and Taxation Office laws and regulations.
With an SMSF, there can be individual member trustees or a company acting as trustee. For individual member trustees, every member must be a trustee and all trustees must be members. Where there is a company acting as trustee, all company directors must be members and all members must be directors. How does an SMSF work?
An SMSF works much the same as a normal retail superannuation fund. It accepts contributions from members, and invests and manages those contributions and subsequent earnings.
It is responsible for paying tax and making payments to members who are retired (i.e. lump sums and pension payments).
There are also administration and accounting tasks which need to be completed to ensure all members’ records are correct, the correct taxes are paid, and the fund remains compliant with all relevant laws and regulations. In which assets can an SMSF invest?
An SMSF can invest in any assets allowed for by the fund’s investment strategy. These usually include: - Managed funds, shares and property
- Cash and fixed interest
- Business real property.
What can’t an SMSF do?
There are restrictions on what SMSFs are allowed to do. There are some types of assets in which an SMSF cannot invest and/or are limited on how much of the fund can be invested in them. Loans to members or relatives are not allowed.
The fund must be run to meet the sole purpose of providing retirement benefits for members.
An SMSF which contravenes the regulations risks being declared non-complying and losing its concessional tax status. The result is all contributions and earnings being taxed at 46.5% instead of at up to 15%. Who can be in your SMSF?
The fund can include relatives such as your spouse, children and/or parents (up to a total of four members). The main benefit is that fixed costs are shared by more members, thus creating additional cost savings.
* As at 30 Sept 2008, APRA report ‘Quarterly Superannuation Performance’ issued 22 December 2008
For more information contact Nicole Pertzel on ph: (03) 8682 6319 or register for a free Self Managed Super Seminar in South Melbourne 6pm – 8pm Wednesday, 22 nd April 2009 via phone as above or via email: npertzel@australianunity.com.au
^Nicole Pertzel is an Authorised Representative of Australian Unity Financial Planning Limited (AUFP) ABN 26 098 725 145, AFSL 234459. This information has been prepared by AUFP. The taxation position described is a general statement and should only be used as a guide. It does not constitute tax advice and is based on current laws and their interpretation.
This information has been prepared without taking into account the investment objectives, financial situation or particular needs of any particular person. Because of this you should, before acting on it, consider its appropriateness, having regard to your objectives, financial situation and needs
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Four Rules of Time
There are four rules of time. The first is that time is perishable. This means that it cannot be saved. In fact, time can only be spent. Because time is perishable, the only thing you can do with it is to spend it differently, to reallocate your time away from activities of low value and toward activities of higher value. But once it is gone, it is gone forever.
Time Is Indispensable
The second rule of time is that time is indispensable. All work requires time. No matter what it is you want to do in life, even looking out a window or sleeping in for a few extra minutes, it requires a certain amount of time. And according to the 10/90 Rule, the 10% of time that you take to plan your activities carefully in advance will save you 90% of the effort involved in achieving your goals later. The very act of thinking through and planning your work in advance will dramatically reduce the amount of time that it takes you to do the actual job.
The Currency of the Future
The third rule of time is that time is irreplaceable. Nothing else will do, especially in relationships. Time is the only currency that means anything in your relationships with the members of your family, your friends, colleagues, customers and coworkers. Truly effective people give a lot of thought to creating blocks of time that they can then spend, without interruption, with the important people in their lives.
Spell the Word Correctly
There is a question: "How do children spell the word 'Love?'" And the answer is "T-I-M-E." It is the same with your spouse, as well. The important people in your life equate the amount of time that you spend with them, face to face, head to head, knee to knee, with the amount that you actually love them.
Grow Your Relationships
The more time that you spend with another person, especially a member of your family, the deeper grows your understanding and affection for that person. If you get too busy to spend time with your children, you eventually lose contact with them and they go off into their own personal world of school, peers and other activities.
The Key to Goal-Achievement
The fourth rule is that time is essential for accomplishment. Every goal you want to achieve, everything you want to accomplish, requires time. In fact, one of the smartest things you ever do, when you set a goal, is to sit down and allocate the exact amount of time that you are going to have to invest to achieve that goal. The failure to do this almost always leaves the goal unaccomplished.
Action Exercises
Here are two things you can do immediately to put these ideas into action:
First, decide today to redirect and reallocate your time away from low-value tasks and toward high-value activities.
Second, make a plan to spend more time face-to-face with the most important people in your life. The more you think about the use of your time, the better you will become.
Written by Brian Tracy and trained by Mark Garbelotto at the "Eat That Frog" training workshop.
Mark Garbelotto is one of Australia's leading authorities on the development of human potential, personal effectiveness, performance, productivity, time management, leadership, sales and business. Mark is the CEO of the Wealth Empowerment Institute and is an accredited licensed provider and master trainer of the Brian Tracy International training programs in Australia and runs the Brian Tracy's “Eat That Frog” training workshops Australia wide.
Email address: mark@eatthatfrog.com.au
Web Address: www.eatthatfrog.com.au
Phone: 1300 795 129
Selling Gordon Ramsay Style
Gordon Ramsay has been one of the @#$%^ hottest things on television in the last twelve months
Apart from the ubiquitous swearing, part of his appeal is his ability to tell the truth about the situation his restaurateurs are facing and then how. if they listen, they can build a fabulous business.
So, what can we learn about professional selling and negotiating from the man who looks like he’s gone ten rounds with a garlic press!
1. Dear client - do you know you have a problem? Despite looming disaster, Gordon has to get the restaurateur (read dope who thinks prawns go with chocolate sauce) to accept they are in the brown sticky stuff. In our corporate world, how often do we know the client has a serious problem in maintaining market share or cutting costs or speed to market? How often do we hold back, suggest, allude or hint rather than say, hey Mr. Banking Person – your customer service is about as attractive as Kevin Rudd in a latex body suit. Let’s get in front of the decision makers and tell them the truth.
2. We can solve your problem. Gordon says’ change the @#$% menu, keep it simple, rejig the decor and deliver quality produce at the right price and they’ll come in droves.
How often do we overcomplicate the sales process with jargon, synergistic strategies and customer engagement models (I went out with one once, but she dumped me for a spin doctor!)
Let’s just change the client’s menu and show them how it solves the problem – SIMPLY!
3. New opportunities. Our civil tongue challenged friend then proceeds to discuss ‘What if’
What if we turn this rubbish heap into a Steak House? What if we change our clientele for a younger, richer crowd? What if we cook desserts at the table with more flare than a 1970’s trouser?
In sales, pro-active discussions with clients are often rare because many sales people say’ the client’s too risk averse or we haven’t built one of those yet’ Bollocks!
Let’s show the client all the wonderful opportunities for them if they bought your solution differently, or engaged in a longer term contract or used all of your services not just a few
There’s a bit of Gordon #$% Ramsay in all of us. Let’s do it.
Written by Elliot Epstein, CEO, Salient Communication
Elliot has trained and coached over 3000 people throughout the Asia Pacific Region and is a sought after keynote speaker on Sales, Negotiation, Leadership and Presentations
E: elliote@salientcommunication.com.au © Salient Communication 2008
Posted by Elliot Epstein, CEO, Salient C on 9th June, 2011 | Comments | Trackbacks | Permalink Tags: Networking, Advertising and marketing, Business strategies
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FREE NETWORKING EVENT:
The City of Boroondara and Kew East Community Bank ® present OnBoard’s Annual Community and Business Networking Event
Join over 60 local business and community organisations March 26th 2009 to network together for mutual benefit. Plus, experience a live educational panel that will cover; - Media Madness: 7 Secrets to Getting Free Media Exposure
- Perfect PR: What You Really Need to Know when Approaching Journalists & Media Representatives
- Online Success: The Ultimate Guide to Marketing Online
- E-Marketing Know How: 8 Ways to Instant Sales Success through E-Marketing
Your guest panel includes an impressive array of specialists, including;Internet Marketing Specialists:
- Jim Stewart - Google Guru. Jim has appeared on Network 10's The Panel and Channel 9's A Current Affair
- Tina Robertson Christie who has worked with notable clients such as, Frontier Touring - Robbie Williams, Lotteries Commission – KENO and CitiGroup,
Not for Profit Representatives: - Melissa Hay: Starlight Foundation – Supports Kids with Cancer
- David Roger: Challenge – Supporting Kids with Cancer
- Ben Ladbrook: Camp Quality – Brings Happiness & Optimism to the Lives of Children & Families Affected by Cancer
Date: Thursday 26 March 2009 6.00pm - 8.30pm Where: Kew Heights Sports Club, 397 Barkers Road, Kew Host: Ben Angel, Author, Business & Lifestyle Columnist. Cost: FREE of charge as part of the Boroondara Community OnBoard Program.
Click Here to Register Now... (Only 15 Spaces Now Available!)
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