Sell to Large Companies - One Bite at a Time!
Corporate sales can be difficult at the best of times but there are things that you can do to ease the sell to large companies and it all begins with taking one bite of the elephant at a time. 
Here's one powerful tip you can sink your teeth into!
There are many different departments within a company, by targeting one of the key functional areas you will turn a seemingly impossible task into a possible one.
Below is a list of some of the functional areas you may wish to target directly to streamline the process:
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Marketing
-
Sales
-
Accounts
-
Information Technology
-
Legal
-
Public Relations
-
Legal
-
Services
-
Human Resources
By identifying the specific functional area that you need to approach with your product/service, you can then take a more personalised approach with the marketing campaign you will utilise to get in.
For example, if you are seeking marketing contacts, research specific events that marketers attend and go to them. Do the same for the rest of the areas you wish to approach. Make relevant contacts and get referred up the chain.
It really is that simple, you just need to be clear on where you're going and how you're going to get there.
Posted by Ben Angel - sell to large comp on 2nd January, 2008 | Comments | Trackbacks Tags:
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Sell to Large Companies - One Bite at a Time!
Corporate sales can be difficult at the best of times but there are things that you can do to ease the sell to large companies and it all begins with taking one bite of the elephant at a time. 
Here's one powerful tip you can sink your teeth into!
There are many different departments within a company, by targeting one of the key functional areas you will turn a seemingly impossible task into a possible one.
Below is a list of some of the functional areas you may wish to target directly to streamline the process:
-
Marketing
-
Sales
-
Accounts
-
Information Technology
-
Legal
-
Public Relations
-
Legal
-
Services
-
Human Resources
By identifying the specific functional area that you need to approach with your product/service, you can then take a more personalised approach with the marketing campaign you will utilise to get in.
For example, if you are seeking marketing contacts, research specific events that marketers attend and go to them. Do the same for the rest of the areas you wish to approach. Make relevant contacts and get referred up the chain.
It really is that simple, you just need to be clear on where you're going and how you're going to get there.
Posted by Ben Angel - sell to large comp on 2nd January, 2008 | Comments | Trackbacks | Permalink Tags:
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