You have your eyes set on the big prize! You want large companies as your A class clients!

Only one problem, how do you get access to them in an oversaturated market and stand out from the crowd?

Here are 7 prospecting strategies to not only build your client base but to build credibility and get larger companies calling you!

1. Networking – Target specific industry functions to get in direct contact with those you seek

2. Online Marketing – Develop a solid website and ensure that you are being found in Google under your specific keywords based on research conducted on your target market.

3. Publish Articles – Submit articles to magazines on a regular basis and befriend journalists to build credibility and exposure.

4. Referral Campaigns – Create a network of 3-4 key individuals of whom you speak with weekly to generate new leads from one another to stay on track.

5. Cold Calling – Make the approach of “I’m wondering if you can help me with something”, this diffuses any potential sales pressure from the word go and allows you to conduct research before making the actual approach.

6. Public Speaking– Be seen, be seen as credible and be seen all the time! Do the public speaking rounds and become an authority in your defined niche.

7. FREE Consulting – To get your foot in the door, especially when you haven’t worked in the corporate sector before, give away your services for free to get a leg up and build credibility. It takes time to build a reputation!

There you have it, 7 key prospecting techniques you can add to your marketing mix today.