Since the introduction of email we have seen correspondance between business owners shift from the phone to online in huge waves.

However this seems to be coming at a cost for many business owners who have not yet learnt "Email Etiquette".

Abrupt and short emails are costing business relationships, sales and future work and it's not being deliberately done. 

So what are some basic rules of thumb when it comes to ensuring you graduate from the school of email etiquette? Let's take a look;

1. Always Use Please and Thank You

With more work and less hours to do it in, business owners from time to time completely forget to say please and thank you within the body of an email. Your email can be short but it can also be sweet and it takes you less than 1 second to write either one! 

2. Re Read Before You Send It On

Have you ever received an email from a business colleague and taken it the wrong way due to the grammatics of the email being out of whack? Its easy to do, especially when you don't check it before hitting the send button.

Always check your emails before you send them, as what you think may be perfectly ok, may be completely mis read by your business colleagues or clients and in fact cost you a client.

3. Touchy Subjects

If it is a touchy subject then it may be best to pick up the phone and ring the client or business colleague to ensure all communication is as clear as possible. However if it is something that you would like a record of for future reference to ensure your bases are covered, write your email, write it in dot point and always express the desire for a resolved outcome as soon as possible.

4. When Asking For Something

We all want what we want and we want it know but when it comes to email correspondance asking in the wrong tone can see you lose a client or a business colleague in a heart beat. When asking for something i.e. documents, get to the point but always utilise your manners, i.e. "I hope you've had a great weekend and look forward to your prompt reply".

A lot of the things you would do in an email campaign you wouldn't do in person, as you would be seen as being rude.

Next time you respond to or write an email keep your manners intact and you may find that your sales will increase as a result.

Have you had a bad email experience?

Hit comment below and tell us about it today!

Ben Angel

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