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If you are looking to reduce your marketing expenses and increase your business enquiries you may want to consider is the trusty old "Joint Promotion". 
A joint promotional strategy is where you team up with another business that shares the same target market as you and you market to them together. Thereby sharing the advertising costs 50/50.
This strategy is for businesses who have complimentary services to one another and there products and services are not competing.
For example;
An image consultant and hairdresser may share the costs of creating flyers in which each business is promoted either side.
Their services are complimentary. Anyone who is getting their hair cut may indeed by interested in having an image consultant look at their wardrobe and vice versa.
A joint promotion has no limit as to how it can be done, it's only limited by your creativity. You may even consider teaming up with other small business owners to create;
Who could you potentially establish a joint promotional strategy with?
Until next time
Ben Angel
P.S. Looking for some FREE small business advice? Go to our online business forum and ask your business questions today! Posted by Ben Angel - Business Networkin on 10 April, 2007 | Comments (2) | Trackbacks TrackbacksThere are no trackbacks for this post Crosswords for FunI am very interested in doing joint promotions. My business is customised crossword design. If you want a unique activity for your customers we can design a crossword, codeword or word-find to suit your core business.
Cafe - we can design a puzzle for your customers to do while they have their coffee.
Motel/Bed and Breakfast. Run a puzzling competition and offer a free night or other special offer as a prize.
Educational - Puzzles designed on an aspect of the school curriculum.
Business - Use puzzles as part of a training program to reinforce new terminology and concepts.
Fundraising - Puzzle packs designed for schools and clubs to raise money. Raise valuable funds and have mentally stimulating fun at the same time.
Aged care and diversional therapy - stimulating activity for seniors.
Puzzles are popular with so many people and can be designe d around any subject matter. I invite you to visit Crosswords for Fun, and hope we can help you promote your business soon. Posted on 8 May, 2007 by Catherine Eagleson
Trade StandsIt's always good to consider these kinds of strategies. Actually as a result of NWN I am exibiting in a share expo stand. Thanks for the ideas. Posted on 7 May, 2007 by Wes Towers
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